March 31st, 2021
MCC acquires Australian in-mold label manufacturer Herrods
Acquisition expands MCC’s in mold labeling network, creates new foothold for growth in Asia Pacific region
Herrods leadership team to continue running business under existing brand
CINCINNATI, OHIO and MELBOURNE, AUSTRALIA - Multi-Color Corporation today announced the acquisition of Melbourne, Australia-based Herrods, a leading provider of in mold label (IML) solutions in Australia and New Zealand. Financial terms of the transaction were not disclosed.
IML is a high-growth labeling technology in which pre-printed labels are inserted into a packaging mold during a container’s manufacturing process, creating a fully recyclable, cost-effective, durable, and consistent product.
“IML solutions are in high demand globally and Herrods is one of the best, most innovative providers in the industry,” said Multi-Color Corporation CEO Nigel Vinecombe. “For more than 50 years, the company has continually invested in its people, processes and technology, making it a trusted partner to a wide range of local and international brands.”
Herrods, which was founded in 1963, has 69 employees and is currently investing to expand its footprint in order to satisfy increased demand.
Herrods’ additional capacity will help both companies to better serve new and existing customers in Australia and New Zealand and will allow us to leverage MCC’s global sales team to pursue growth opportunities in Asia.
Peter Grugeon, Managing Director MCC Verstraete
“We are very excited about this important milestone for both Herrods and MCC Verstraete,” Peter Grugeon added.
Following the acquisition, Herrods will continue operating under its existing brand with the existing leadership team.
“MCC Verstraete is the preferred partner for large and small brands seeking to build brand equity, and a leader in producing innovative and sustainable premium labels,” said Justin Bennett, Managing Director Herrods.
Joining forces with MCC Verstraete will open up new opportunities for local and international growth, while allowing us to retain day-to-day control of our operations. We’ll continue delivering the high standards of quality and customer service our clients expect.
Justin Bennett, Managing Director Herrods