IML-decorated Hum Flowerpots bring a splash of color to every home
Hum Partnership has used MCC Verstraete labels to create its signature patterned plastic flowerpots since the initial product development stage. Based in the UK, they launched a range of colorful indoor/outdoor pots in 2015 which have been successfully sold all around the world.
IML for vivid colors & long-lasting quality
The Hum Flowerpot brand features striking, colorful artwork which sets it apart from the competition. "IML labels are the perfect way to apply high quality pattern designs to the products, giving them a long-lasting, highly tolerant finish. The clarity and color is excellent," explains Lara Kelly, a founding partner of the business. Hum Flowerpots import the finished labels to the UK where they are used by a British plastic injection molding manufacturer to create the finished products in 3 different sizes.
Incorporating the labels during the manufacturing process gives much better results than alternative methods such as applying an adhesive label post-production. Hum Partnership has always worked closely with MCC Verstraete to ensure that light-resistant inks and lacquer keep the colors bright in sunlight and temperature variations. This way the customers get a product that looks good for longer.
Unique products, unique designs
"We work with a variety of designers to create the artwork which decorates our pots. Our customers love the high quality of our colorful patterned pots and often comment on this in feedback and reviews. We regularly launch new designs to refresh the range," says Lara Kelly. “Of the look and feel options that MCC Verstraete offers, the metallic inks have been considered, and we may use these in future designs if the circumstances support it."
Great customer service
"During our product development stage, we talked to several IML producers and we liked the way that MCC Verstraete, and Jan Van Iseghem in particular, was prepared to work with us - a new customer with no previous experience in this field - to really push the boundaries".
“The labels for Hum Flowerpots are not an everyday project for us, but an interesting one in every way. We love the distinguished artworks and the entrepreneurial spirit of the company. It’s a pleasure working with Hum Partnership,” says Jan Van Iseghem, Regional Sales Manager at MCC Verstraete.
MCC Verstraete labels give our products their unique look, and on the rare occasions when there have been technical issues, we have had great customer service. They have been a very supportive supplier, especially in the beginning.
Lara Kelly, a founding partner of Hum Partnership.
Hum Flowerpots have established a solid customer base, mainly in the UK and across Europe. The products are currently launching online sales across the USA, direct to consumer through via amazon.com.
