High quality at certified paints
Happy Wall is an Amazona brand. For over 36 years, they’ve been providing decorative and protective coatings for walls and flooring in Lebanon and the Middle East. Not only are Happy Wall Paints high-quality, they’re also non-toxic and LEED v4 compliant - which is the leading international standard for green building and construction.
Revolutionising the paint industry
Searching for a new look for their wellloved paints, Happy Wall teamed up with Jean Anid et Fils, leading suppliers of containers and packaging for everything from solvent-based paints and lacquers to edible oils and dried foods like mixed nuts and coffee. Can-making pioneers since 1930, Jean Anid et Fils now also offer polypropylene (PP) pails that have the ability to replace metal cans and revolutionise paint packaging. Their heavy-duty PP pails are airtight and ideal for storing and transporting paints and chemicals.
Shiny new look
Along with PP pails comes the opportunity to maximise the visual impact of product labels with IML. To create a shiny, new look for Happy Wall Paints, Jean Anid et Fils called in MCC Verstraete - the perfect partner for eye-catching labels that stand out on any shelf.
With UltraGloss IML, our expectations have been well and truly exceeded. Not only are our new PP pails simply stunning, they also align with our eco-friendly values.
Georges Younes, President and CEO of Amazona
UltraGloss IML
"UltraGloss IML is a revolution. We immediately knew it was the best option for Happy Wall. It stages a stunning play of light in which the logos, brand colours and fonts dance beautifully together. The result is a captivating label that expresses the premium quality of the product inside," according to Joe Kaddoum, Regional Sales Manager for the Middle East & Africa at MCC Verstraete.
Combining look & eco-friendliness
For Happy Wall, the decision to go with UltraGloss IML was easy. "We needed packaging that not only enhances the image of our brand, but adds value to the product," said Georges Younes, President and CEO of Amazona. "With UltraGloss IML, our expectations have been well and truly exceeded. Not only are our new PP pails simply stunning, they also align with our eco-friendly values."
Infinite success
The results have been outstanding. Happy Wall Paints are sold at more than 300 locations in Lebanon, in PP pails of different sizes, including 1 US gallon, 17 L and 19 L. The packaging makeover has seen sales rise across the board, and the more time that passes, the more this success increases.
Happy Wall, happy customer
"The new packaging is turning heads and winning hearts. Happy Wall’s success is paving the way for PP pails to take off in the paint industry - which we are happy to see! Our collaborations with MCC Verstraete have proven successful again and again. There wasn’t a single complication to speak of on this project. MCC Verstraete always provides perfect customer service - people say perfection doesn’t exist but in this case, it’s true!" says Nadim Anid, Director of Jean Anid et Fils.
