Press release MFL

October 17th, 2022

  • Corporate
  • Sustainability

Collaboration on MFL™, Molded Fiber Labeling™ for Dry Molded Fiber

Press release MFL

As announced earlier, Hébert Group is setting up production with PulPac Modula to supply the company’s clients - key FMCG brands, with Dry Molded Fiber products. Hébert Group was an early adaptor of IML, now a widely used technology for high-quality graphic labels on plastic packaging.

Together with PulPac, MCC Verstraete and Pagès Group, Hébert Group is now developing MFL™ for dry molded fiber products and the parties aim to bring the pioneering concept to market.

MFL packaging MCC Verstraete

MFL™ provides maximum print quality and precise printing, easy-to-modify graphics, and single-material packaging. All very competitive advantages, as packaging is expected to play an increasingly important role in branding and promotion, demanding highly customized or personalized campaigns. The glue-free MFL™ labels used for Dry Molded Fiber applications are fiber-based, fully recyclable ensuring that the final MFL™ packaging is fully compatible with the paper recycling stream and biodegradable. The label is fused with the product in-line as it is molded.

MFL sample kit new EN

Looking for a sustainable paper label?

Discover all the ins and outs of Molded Fiber Labeling™

Julien Hébert, Technical and Sales Director, Hébert Group said “We strongly believe in Dry Molded Fiber as the future solution for fiber-based packaging. Having worked with IML for more than 35 years we have perfected the technology. Combining it with Dry Molded Fiber was a given. The results we’ve achieved together in the lab are very promising and I am looking forward to bringing this game-changer to the market.”

We have a stated and long-lasting commitment to be at the forefront of sustainable development. Adapting our know-how in IML products and services to Dry Molded Fiber allows us to offer a high quality and sustainable decoration method for dry fiber molded parts, in line with our sustainability strategy stating that the final packaging should be recyclable, reusable or compostable.

Nico Van de Walle, Product & Circular Economy Manager at MCC Verstraete 

Romain Hervé, Business Development Director at Pagès Group comments “As a leader in automation solutions driven by innovation, we are proud to contribute with our extensive experience of IML for the plastics industry and engineer it into this transformative solution for Dry Molded Fiber packaging.”

Sanna Fager, Chief Commercial Officer, PulPac said “Packaging has never been more important to a brand. Sustainability is a must, and by adding in-mold labeling to Dry Molded Fiber we leverage possibilities for brand-owners to connect with customers, communicate brand and values – making Dry Molded Fiber products even more competitive.”

Media contacts

Julien Hébert, Technical & Sales Director, Hébert Group

julien.hebert@hebert-group.com

Sanna Fager, Chief Commercial Officer PulPac

sanna.fager@pulpac.com

Ann Dynehäll, Communications PulPac

ann.dynehall@pulpac.com

Nicolas Ramassamy, Marketing & Communication, Pagés Group

nicolas.ramassamy@pagesgroup.net

Nico Van de Walle, Product & Circular Economy Manager, MCC Verstraete

nico.van.de.walle@mcclabel.com

About Dry Molded Fiber

Dry Molded Fiber, invented and patented by PulPac, is a manufacturing technology designed for the circular economy. It leverages globally available, affordable, and renewable cellulose fibers to produce high performance fiber-based packaging and single-use products with highly competitive unit economics. Dry Molded Fiber also saves significant amounts of valuable water resources and energy, resulting in up to 80% lower CO2 footprint compared to alternatives. The process is up to ten times as efficient as conventional fiber molding invented over 100 years ago.

About Hébert Group

Hébert Group is a family-owned company with an expertise in the development and the manufacturing of packaging solutions for the food and cosmetic markets. They have been supporting key FMCG companies in the large-scale industrialization of some of the most iconic designs in the packaging industry. www.hebert-group.com

About Pagès Group

Pagès Group is a worldwide company with more than 40 years of expertise in decoration solutions and downstream automation for the packaging industry. After 18 months of dedication and hard work, we developed Molded Fiber Labeling (MFL™), a world premiere decoration technology to decorate fiber molded containers for a sustainable and stunning packaging.

To learn more about Pagès Group automation solutions, please visit www.pagesgroup.net or follow on LinkedIn.

About PulPac

PulPac provides the packaging industry with a groundbreaking manufacturing technology for low-cost, high-performance fiber-based packaging and single-use products. By pioneering the technology of cellulose molding PulPac enables their customers to replace single-use plastics with a sustainable and cost competitive alternative globally. 

For additional information about PulPac, please visit www.pulpac.com or follow on social media.

About MCC Verstraete

MCC Verstraete, a MCC label company, has over 30 years of experience in offset-printing IML labels. In-depth understanding of materials, innovation and sustainability has made MCC Verstraete a world leader, producing over 60 million labels every single day for numerous segments within the packaging industry.

For additional information on MCC Verstraete, please visit MCC Verstraete | Premium IML Label Solutions (mcclabel.com)

Want to learn more?

Get in touch and together we can make your project a success

Get in touch