Getting the customer’s attention, that’s what packaging is all about. Thanks to our Metallic IML options, we offer new and exciting ways to do this.
Our Metallic IMLFOIL and Metallic IMLINK produce metallic effects that make every product stand out when on display.
Why Metallic IML?
To attract customer attention to products on shelf.
To preserve a metallic look, when changing from metal packaging to plastics.
To give your product a very high-end quality look.
The first markets to adopt our metallic IML labels were the paint and cosmetics industries. Meanwhile, several food brands have chosen to enhance their packaging with metallic IML.
Metallic IMLFOIL labels are produced by applying a layer of aluminum foil to the desired base film. The natural silver colour of this metallised foil can be preserved. The layer can also be printed with extra colours. The main advantage of metallic IMLFOIL is that its metallic look exceeds by far the look of standard metallic inks. Metallic IMLFOIL labels are used in the following markets:
Thanks to Metallic IMLFOIL the look of metal buckets can be matched in plastic. A photographic quality is guaranteed.
This market wants to go well beyond successful user-friendly packaging. Attractive and target-specific designs are also extremely important. Metallic IMLFOIL can also give such packaging the extra touch that it requires!
Metallic IMLFOIL provides the packaging with a look that is consistent with the positioning of the product: exclusivity.
Use Metallic IMLFOIL to differentiate your storage box from standard storage boxes. This innovation gives your box a unique and striking appearance.
Various brand owners appreciate the extra branding and diversification opportunities offered by metallic IMLFOIL. The transition from metal to plastic packaging using metallic IML is a guaranteed cost-efficient solution.
If you opt to use Metallic IML, you should take certain technical characteristics into account. Please request our innovation folder, and find out all about this innovation.
In addition to the metallic IMLFOIL labels made with metallised cold foil, MCC Verstraete also produces IML labels that are printed with metallic UV ink or metallic IMLINK. The metallic effect is no longer achieved through the use of foil, but through silver ink. By printing traditional IML labels with metallic silver ink, we are able to offer a cheaper alternative to the use of premium solution of using metallic IML labels is not feasible.
Using metallic silver ink, MCC Verstraete is able to obtain an end result that is very close to that of rotogravure and flexo printing procedures, but at a much more interesting price and with all the advantages of sheet-fed offset printing.
Unilever was the first client to choose our new print solution for its margarine packaging. Our IML labels with metallic silver ink make all the difference on the shelves.
Discover 7 shades of Metallic IML
Give your packaging a premium, luxury high-end look