Reverse IML: reusable drinking cups and keepsakes in one
Every industry needs to reinvent itself now and again. The event sector is no exception and has put a lot of effort into making the experiences they offer more sustainable. Switching to reusable drinking cups is one of the turnarounds the industry is investing in. Sustainability and durability go hand in hand. That’s why Reverse IML labels are the ideal solution for making this new ‘way to go’ a success: they are robust and withstand the rigors of transport, handling and (industrial) dishwasher cleaning without any problem, while still have endless decoration possibilities. We had an interview with Gizeh to find out their view on (the future of) reusable plastic drinking cups.