New Country Fresh IML Ice-Cream packaging wins awards
From a traditional scoop of Vanilla ice-cream to Cheesecake ice-cream with Blueberries, Dairymaid's broad range of flavor caters for all tastes. Thanks to the brand new IML packaging the delicious Dairymaid Ice-Cream Treats (in collaboration with R&R Ice-Cream) receive the attention they deserve on the store shelves. The streamlined IML packaging has a seamless design, is compact and allows efficient stacking.
Dairymaid contacted Dairypack Tubs - A Division of Polyoak Packaging
Plastic packaging producer Dairypack Tubs joined forces with MCC Verstraete for the development of the new Dairymaid ice-cream packaging. And successfully so, because the new Country Fresh IML packaging is the first ice-cream packaging in South Africa with an IML label that covers the entire lid.
Why IML?
Joe Kaddoum, IML Regional sales manager MEA MCC Verstraete , explains: “The new IML packaging in 1.8L & 1.5L formats catches your eye on the shelf thanks to its streamlined and seamless design. The orange peel IML label covers majority of the tub and the entire lid. Orange peel is the most popular look & feel option for a number of reasons: the film is cost-efficient and process-friendly. And the branding opportunities are endless. On top of that the new design excels in user-friendliness. Check the ‘open here’ corner. Because the packaging is so compact, shop owners are able to stack up to 25% more and the packaging fits perfectly in small, modern freezers."
Extra advantages of IML packaging
The efficient stacking of the new IML packaging has made transport more stable and thus safer. Thanks to advanced injection molded technology the packaging weighs 10% less which reduces the ecological footprint. Moreover the packaging and the IML label are completely recyclable.
Award-winning IML packaging
Dairypack Tubs innovative IML packaging won no less than 2 awards. In addition to the Worldstar Award 2017 the plastic packaging producer also received the Afristar Award 2016 for best ice-cream packaging. Wendy Rautenbach, Category Marketing Manager Dairymaid: “As market leader you have to keep innovating. We are very happy with these awards because we know it is a real market game changer.”
Dairypack Tubs - A Division of Polyoak Packaging, MCC Verstraete and Dairymaid join forces
Rautenbauch: “For this big project we wanted to collaborate with a plastic packaging producer with the necessary expertise. We knew that Dairypack Tubs was the right choice for a project of this size.”
This is the second time Dairypack Tubs has won an Afristar Award for IML packaging with MCC Verstraete labels. The award is therefore great recognition of Dairypack Tubs and MCC Verstraete's IML expertise.
Wendy Rautenbach, Marketing Manager at Dairymaid
MCC Verstraete: worldwide IML partner
Ettienne Pretorius, Commercial Manager Dairypack Tubs: “Why did we choose MCC Verstraete as our IML partner? The choice of materials and the efficiency of the production processes is great! Moreover, at MCC Verstraete we are confident of a quality product and a first class service. We gladly recommend MCC Verstraete as worldwide partner for IML labels."
