IML packaging chuckles

Get the scoop about the new IML-decorated Chuckles flavor

IML packaging chuckles
Chuckles is a well-known brand in South Africa, producing all types of confectionery such as chocolate coated malt, toffee, peanuts, raisins and coconut balls. Woolworths, the local retail giant behind the brand, has exclusively introduced Chuckles malt flavored ice cream, with milk chocolate and malted puff pieces.
IML I sample kit image

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Chuckles goes viral

Woolworths enjoys a high brand awareness and therefore the brand chose to announce their new product via social media. The message was well-received by the ice cream lovers and consumers were sharing their own Chuckles products on all the social media channels. Talking about a successful product launch!

Chuckles ice cream case page

Exceptional fast delivery

Due to the great online marketing campaign, the stores were sold out as soon as the new package hit the shelves.

We had to arrange a new IML purchase order 6 times the amount of the initial forecast. Luckily we could count on the partnership we have with MCC Verstraete. The team understood the demand and did everything possible to expedite the second order.

Lorena Kleintjes, Purchasing Specialist at Polyoak

"It’s always exciting and pleasant to work with their team and to be able to count on the level of expertise and commitment to excellent customer service,“ says Lorena.

“The ease of doing business was key towards securing the supply chain and delivering our labels in a speedy time. Being able to coordinate quickly among several departments was a textbook example of our good partnership,” concludes Joe Kaddoum, Regional Sales Manager for Middle East & Africa at MCC Verstraete. “Polyoak is a great client to work with and we value their loyalty.”

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